Product Marketing Manager
Company: DISH
Location: Arvada
Posted on: April 24, 2024
|
|
Job Description:
Company Summary DISH, an EchoStar Company, has been reimagining
the future of connectivity for more than 40 years. Our business
reach spans satellite television service, live-streaming and
on-demand programming, smart home installation services, mobile
plans and products, and now we are building America's First Smart
Network---. Today, our brands include EchoStar, Hughes, DISH TV,
Sling TV, Boost Infinite, Boost Mobile, DISH Wireless, OnTech and
GenMobile. Department Summary Our Retail Wireless team, serving our
Boost Infinite, Boost Mobile and Gen Mobile Brands, is redefining
consumer expectations through new platforms, new business models
and new ways of thinking. Equipped with a first-of-its-kind 5G
network, a passion for change and the power to drive it, we'll
emerge as the nation's fourth facilities-based wireless carrier and
a disruptive force in the market at large. Job Duties and
Responsibilities We are seeking a strategic, savvy Product
Marketing Manager to project manage, develop and execute campaign
strategies that promote our new device launches and device offers
and engage our target audience. You will work closely with
cross-functional teams to drive excitement around device
propositions that directly leads to customer conversions and
business growth. Key Responsibilities: Build foundational
understanding of devices landscape within mobile, including
competitive and seasonal dynamics and key customer purchase drivers
Align with device demand and supply teams on offer constructs
needed throughout the annual GTM cycle Own integrated 12 month
calendar of devices and offers with marketing support planned and
channels of activation required Develop and implement comprehensive
Go-to-Market plans and strategies that align with brand objectives
and drive brand growth Conduct market research and gain insights
into consumer needs and preferences and use this information to
develop targeted marketing campaigns Collaborate with internal
teams to develop messaging, creative and content that resonates
with target audiences Manage external agencies and vendors to
ensure quality and timely execution of marketing initiatives
Develop and manage budgets, timelines and metrics for all marketing
campaigns and initiatives Monitor and analyze campaign performance
and adjust strategies as needed to maximize ROI and achieve
business objectives Build and maintain strong relationships with
external and internal partners and vendors Ensure all marketing
materials and messaging are consistent with brand guidelines and
standards Stay up-to-date with industry trends and provide insights
and recommendations to improve marketing effectiveness Skills,
Experience and Requirements Education and Experience: Bachelor's
degree in marketing, business or related field Minimum of 5 years
of experience in integrated marketing/brand marketing project
management, with a proven track record of developing and executing
successful campaigns Skills and Qualiifications: Experience in
market research, developing marketing plans and managing budgets
and timelines Strong project management skills with the ability to
manage multiple priorities in a fast-paced environment Excellent
communication skills, with the ability to communicate effectively
with internal and external stakeholders Strong analytical skills,
with the ability to interpret data and develop insights that inform
marketing strategy Experience with digital marketing, social media,
content marketing, local marketing, and in-store marketing Ability
to work independently and as part of a team, with a positive
attitude and strong work ethic Knowledge of the retail wireless
industry a plus Salary Ranges Compensation: $75,600.00/Year -
$103,375.00/Year Benefits We also offer versatile health perks,
including flexible spending accounts, HSA, a 401(k) Plan with
company match, ESPP, career opportunities, and a flexible time away
plan; all benefits can be viewed here: DISH Benefits . The base pay
range shown is a guideline. Individual total compensation will vary
based on factors such as qualifications, skill level, and
competencies; compensation is based on the role's location and is
subject to change based on work location. Candidates need to
successfully complete a pre-employment screen, which may include a
drug test and DMV check. This will be posted for a minimum of 3
days or until the position is filled.
Keywords: DISH, Castle Rock , Product Marketing Manager, Executive , Arvada, Colorado
Click
here to apply!
|